Design Axl is led by James Grady, a Boston-based designer and educator with nearly two decades of broad-based experience. Say Hello

Design Axl goes beyond the banal.
We are a boutique practice that helps organizations build their brands and visually communicate the data at the heart of their businesses. We’ve worked with cutting-edge clients in healthcare, technology, food/beverage, and other industries, providing them with print and interactive design, UI/UX, information design, and data visualization.

Precision Health AI video visualization

Grid City Beer Works

Grid City Beer Works: Can design

Grid City Beer Works

Grid City Beer Works: Building concept


Willage: UX wireframe

James’ design approach is a powerful combination of theory and execution. Informed by an empirically based methodology that he developed as part of his MFA thesis at Rhode Island School of Design, it encourages a deeper level of creative exploration, which he balances with an unparalleled understanding of brand and visual communication.


This intersection of education and practice continues to inform Design Axl’s creative approach. As an instructor of Graphic Design at Boston University, James has a unique testing ground to develop new ideas and share them with young, engaged students eager to push the boundaries of what design can do.

Grid City Beer Works
Grid City Beer Works

Central to our approach is close collaboration with clients. We become an extension of your team, working side by side with your executives, engineers, and marketing to shape your organization’s brand. You help us understand the mission of your organization and the power of your data, we find novel, impactful ways to visually communicate that story, and why it matters to the world.

This site is still in progress; get in touch or see links below for more info:


Blog posts